Pragmatic Play Takes Center Stage in Latin America
Pragmatic Play is reinforcing its commitment to the Latin American market by announcing its major participation in the upcoming GAT Expo Cartagena. The supplier will not only exhibit but also serve as the event's headline Diamond Sponsor, signaling its significant investment and presence in the region. The expo is scheduled to take place from March 24th to 26th at the Centro de Convenciones Las Americas.
This event marks Pragmatic Play's third Latin American trade show of the month. This consistent presence underscores the company's dedicated focus on the continent, where its diverse product offering has been met with continued success.
A Premier Showcase in a Key Market
The GAT Expo Cartagena is a critical event on the iGaming calendar, particularly for the burgeoning Latin American sector. With an expected attendance of more than 3,000 delegates, the expo provides a crucial platform for networking, business development, and showcasing innovation. Pragmatic Play's prominent role highlights the strategic importance of this region to its global expansion plans.
What's on Display at Stand A29
Attendees visiting Stand A29 will have the opportunity to explore Pragmatic Play's comprehensive multi-product portfolio. The company will be demonstrating its full range of verticals, which are all accessible through a single API for streamlined integration.
- Slots: A vast collection of their popular and new slot titles.
- Live Casino: Immersive live dealer games.
- Virtual Sports: Engaging and realistic virtual sporting events.
- Sportsbook: A robust and comprehensive sports betting solution.
- Arcade Products: Innovative and alternative gaming options.
Exclusive First Look: The "Jelly Express" Slot
A major highlight of Pragmatic Play's exhibit will be the exclusive preview of its upcoming mega release, Jelly Express. This gives delegates at the GAT Expo Cartagena a unique chance to see the new game in action before its official launch on March 30th. Showcasing a highly anticipated title at a key industry event is a strategic move to generate excitement and secure early interest from operators in the Latin American market.
This early glimpse demonstrates Pragmatic Play's confidence in the new release and their commitment to providing fresh, engaging content for players. The company is known for its prolific development cycle, releasing up to eight new slot titles each month.
Expert Insights from Pragmatic Play Leadership
The company's leadership has emphasized the significance of the event and their strategic focus on the region. Their commentary provides valuable context for their participation at the iGaming trade show.
Victor Arias, the VP of Latin America at ARRISE powering Pragmatic Play, described the event as "a fantastic event in one of LatAm’s most vibrant regulated markets that has quickly established itself as a must-attend in the region." He added, "With Pragmatic Play’s complete product offering on show, and an early glimpse at Jelly Express for attendees, it should be a really exciting show."
This statement underscores the importance of regulated markets for sustainable growth. It also highlights the dual focus of the exhibit: showcasing the existing comprehensive portfolio while also creating a buzz for new content like Jelly Express.
Gareth Crook, SVP of Sports at Pragmatic Play, also commented on the sportsbook's role. He stated, “GAT marks the latest show in the region that our sportsbook team will have a presence at, and we’re confident we can continue our momentum from a couple of great exhibitions so far. Make sure to stop by and find out more about our comprehensive solution."
Crook's insight points to the targeted push for the Pragmatic Play sportsbook. It suggests that recent exhibitions have been successful, and the company aims to build on that momentum within the LatAm market.
Pragmatic Play's GAT Expo at a Glance
| Feature | Detail |
|---|---|
| Event | GAT Expo Cartagena |
| Dates | March 24th - 26th |
| Role | Headline Diamond Sponsor |
| Booth | Stand A29 |
| Key Showcase | Jelly Express (upcoming slot) |
| Full Portfolio | Slots, Live Casino, Virtual Sports, Sportsbook, Arcade |
A Consistent Content and Growth Strategy
Pragmatic Play's aggressive exhibition schedule is backed by a prolific development pipeline. The company consistently develops up to eight new slot titles every month, a pace that keeps its portfolio fresh and appealing to a wide range of players. This rapid production is part of a larger multi-product strategy that also includes Live Casino, Bingo, and Virtual Sports games.
By offering this extensive suite of products through a single API, Pragmatic Play provides a powerful and convenient solution for operators looking to quickly and efficiently expand their own offerings. This integrated strategy has been a cornerstone of their success across the continent and a key talking point at events like the GAT Expo Cartagena.
